Determining Tattoo Costs: Tips from Toronto's Best Studio

Getting a tattoo is an exciting decision, and one of the most common questions we hear is: How much does a tattoo cost? 

The answer isn't always straightforward because tattoo pricing depends on multiple factors, including the size, complexity, design customization, and the artist's experience.

Unlike simple pricing models based strictly on size or time, many tattoos are custom works of art. Just like pricing a painting, certain pieces require expertise, creativity, and artistic vision that go beyond a standard hourly rate. 

Here's a closer look at what determines tattoo costs at Tattoo People and what to expect when planning your next tattoo.

Custom Artwork vs. Standard Designs

One of the most important aspects of tattoo pricing is whether the design is simple, preexisting, or fully customized. Some tattoos, like small symbols or lettering, follow a straightforward pricing structure. 

However, custom designs—especially those that require extensive detailing, shading, or intricate compositions—are priced similarly to commissioned artwork.

Each artist has a unique style and approach, and pricing reflects each custom piece's skill, effort, and originality level. If you're looking for a one-of-a-kind tattoo, the cost will be based on the artistic process and the time needed to bring the design to life.

How Artists Charge: By the Piece, Not Just by the Hour

At Tattoo People, our artists typically charge by the piece rather than strictly by the hour. This means the design determines the total cost rather than how long it takes to complete. 

However, if broken down into hourly rates, you can expect pricing to range from $150 to $350 per hour, depending on the artist's experience and specialization.

Additionally, we have a minimum charge of $120 to $150, which varies depending on the artist. This minimum covers the essential setup, sterilization, and materials required for any tattoo session, no matter how small.

Factors That Influence Tattoo Pricing

Several key factors contribute to the cost of a tattoo:

Design Complexity

A simple tattoo with minimal detail will cost less than an intricate, highly detailed piece. If your design involves complex line work, shading, or multiple elements that require extra precision, the price will reflect the added effort.

Size & Placement

Larger tattoos require more time, materials, and expertise, which means higher pricing. Placement also plays a role—certain body areas, like ribs, hands, and neck, require more skill and patience, often increasing costs.

Colour vs. Black & Grey

While black and grey tattoos typically cost less due to fewer materials, colour tattoos often require additional time for blending and layering. The more colours and details involved, the more effort is needed to create a smooth, vibrant final product.

Artist's Experience & Reputation

More experienced and in-demand tattoo artists charge higher rates than any other form of artistry. Their years of experience, technical ability, and unique artistic vision contribute to the overall pricing.

Why Pricing Varies Between Artists

Tattoo pricing isn't just about time—it's about artistry, skill, and expertise. Like painters and sculptors, tattoo artists invest years refining their craft, developing distinct styles, and building reputations. 

When you book a tattoo, you're not just paying for ink on the skin—you're investing in permanent artwork created by a professional.

Some artists specialize in intricate fine-line designs, while others are experts in realism, traditional styles, or bold colour work. Depending on the artist's specialization and demand, their pricing structure will reflect the value of their work.

Final Thoughts: Investing in Quality Tattoos

A tattoo is a lifelong art; quality should always be the top priority. While it's tempting to focus on finding the cheapest option, investing in a skilled artist ensures that your tattoo will age well and remain a beautiful expression of your vision.

If you're considering a tattoo and want an accurate quote, we recommend reaching out with your design ideas.

Our artists are happy to discuss your concept, offer guidance, and provide a fair estimate based on your unique vision. Ready to book your next tattoo? Contact us today, and let's bring your ideas to life!